Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, which allows the creation and exchange of user-generated content." Businesses may also refer to social media as consumer-generated media (CGM). A common thread running through all definitions of social media is a blending of technology and social interaction for the co-creation of value.
I develop and manage Social networking strategies. Empowering others to promote themselves or others. My systems are designed to work with Social networking infrastructures so that BUZZ can be created, amplified and consumed by as many agregators as possible. Google Search engines, Google+, Twitter, LinkedIn, YouTube, are all venues that need to be targeted. I build the systems that allow the client to attract the most potential clients.
The second part of my mission is to build a promotional organization. Not just clients, but also other members of the organization, as a team. The strategy includes WEB 2.0 Publishing systems and mobile sites that attract specific demographics, and to offer clients and other content creators, a way to promote them selves and others. As a team, we all win.